Home / FOOD ADDICTION? / Richard Branson asks What Inspires Me: Game-Changing People Everywhere!

Richard Branson asks What Inspires Me: Game-Changing People Everywhere!

What Inspires Me?

what Inspires Me! by Richard Branson!

Sir Richard Branson is best known for his Virgin brand of over 360 companies. His first successful business venture was at age 15 when he launched Student magazine. His next venture was a record mail-order business in 1970. Two years later, he opened a chain of record stores, Virgin Records, later known as Virgin Megastores and rebranded as Zavvi in late 2007.   Read more: 

This got me thinking, I’m running out of time.  At 72 years of age, what inspires me?

It has to be more than a finals football game or a great movie.  It has to be not so much a game-changer as a life changer.  It needs to be a worthy cause.  It must be something that not only inspires me to act but offers me an opportunity to bring about meaningful change to myself and to others.  I’m past retirement, but I’m not past being inspired to pursue a cause I believe in. Not when it truly matters.

You see, I have been struck with horror to discover that the manufactured food industry is on a mission to eventually, completely replace our natural food.  Perhaps that wouldn’t be such a bad thing if not for one very important fact.  Our inner body hasn’t changed since our ancient ancestors walked out of Africa 70,000 years ago.  We evolve, we do not adapt.  It is only 4 decades since we reversed out traditional diet.  Evolution takes eons, not a few decades.  Our internal body has simply not evolved to understand manufactured, processed foods.

what inspires me are the right foods for our body

what inspires me are the right foods for our body

The human body is not built to adapt to fake food. It has become obvious that we have become addicted to those foods. The more we eat them, the more we want them and the fatter we get.  86% of us are expected to be obese by 2030.  We are on a downhill spiral.  We can’t stop eating fake foods because we are addicted to them.  We pass our addiction to our children. We are dieting ourselves to death.Dieting makes us eat more.  We are all getting fat.  Diabetes type 2 is at our doorstep.  Our chances of heart disease, colon, and bowel cancer have never been greater.  What can be more important and worthy of my attention than this?  The fact is, our body doesn’t adapt, it evolves. It is not equipped to process artificially made carbohydrate foods no matter how tempting they look or how good they taste. So yes, I am inspired to write about and publicize the facts, until I’m convinced that enough people are informed and can at least protect their own families.

what inspires me, an end to dieting

What inspires me? An end to dieting!

So Richard Branson’s question; what inspires me is easily answered. 

It’s my mission to expose an industry that like the tobacco industry, grows and thrives on the back of an addiction.   Most victims do not realize they are addicted and unknowingly pass it along to their children.  To date, the food industry has managed to get 60% of the population addicted. That makes it the most widespread addiction – ever.  We are eating ourselves to extinction, on fake, manufactured foods that our body is not equipped to process.

Yet, all we really have to do is learn the facts about the right foods for our body, that will cure our addiction.  Till forty years ago most people were slim and healthy.  Today, most people are fat and unhealthy.  This ugly food addiction is promoted under the guise of a healthy lifestyle.  Are we really going to let them get away with that?  So I’m going to ask  What inspires me?  But more important: What inspires you?  


Learn the truth about protein foods!

About Kirsten Plotkin

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